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ActionBridge Features & Benefits Architecture
ActionBridge Architecture

ActionBridge® includes these major features and benefits:

Conceal Secure Data via Enterprise Application Mashups Typical mashups include functions and data from on-premise applications along side that of a SaaS system in the cloud. This results in a single interactive application consisting of a more complete picture of a business, process, or customer, empowering organizations to make more informed and efficient decisions. ActionBridge® mashups are built without a requirement for data replication.
Consider a social security number stored in a secure on-premise financial system. This data can be concealed so it appears alongside data in an SaaS solution without compromising the data’s security. In other words, workers will be able to securely access this type of data (and functions) seamlessly, without moving the real values outside the firewall. Nimaya’s innovative techniques assign sensitive information opaque handles to obscure the true values. Users have access to the functions and applications they need from within the firewall even if the source system is in the cloud. It’s important to remember that while sensitive processes and data are displaying in the SaaS applications, it never actually leaves the firewall.

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Synchronize On-Premise Systems with SaaS Applications in the Cloud
Updates to SaaS applications can be synchronized with on-premise and legacy applications sitting behind the corporate firewall. Events in one system can proactively trigger processes in the other.
ActionBridge® delivers secure, real time access to data and functions residing in desktop and on-premise systems (such as billing, orders, service and transactional records) as well as third party information sources (such as Dun & Bradstreet® and Hoovers®), from across the enterprise and Internet, regardless of the source system’s platform or geographic location.
This information is presented directly within a SaaS environment, eliminating the need to log in and use additional desktop applications or access multiple systems. Examples of this information include product and services inventory, existing contract details, analytics, and sales records. ActionBridge® can also be configured to present information transiently, by selectively copying records into a SaaS database.

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Generate Proactive, Event-Based Tasks, Leads & Opportunities ActionBridge® provides automatic creation of tasks, leads and opportunities to gener¬ate dynamic alerts and warnings that identify new leads and potential risks with existing customers and sales opportunities. Events trigger rules that are tailored for specific business processes, securely leveraging information both within and external to SaaS applications. For example, if an account with an active sales opportu¬nity in a CRM system has an unresolved billing dispute or multiple high priority service tickets open, the salesperson owning the account will receive proactive alerts for these issues in the form of automatically generated tasks on their CRM dashboard or via e-mail.
Additionally, ActionBridge® business rules can be configured to uncover cross-sell and up-sell opportunities resulting in additional automatically created tasks, leads and opportunities within your CRM system.
From each newly created task (or related process), users can access the specific information that led to its creation, securely and directly from ActionBridge® mashups. Users can further drill-down to obtain a greater level of detail regarding the current customer’s or prospect’s status, all without leaving the CRM environment.

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Reduce Physical Data Movement & ReplicationAvoid data duplication and synchronization issues by leveraging virtual mashups that leave data in its source while displaying it securely in another location. This is pertinent to comply with various policies (both regulatory and corporate). Reducing data replication lowers storage costs and the risk of propagating errant information that would then need to be corrected in multiple locations.

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Recasting of Legacy Application Data & Functions ActionBridge’s connectors leverage the processes, functions and data from legacy applications, extending their accessibility and lifespan, while ensuring security. This can present an organization with a signifi­cant reduction in expenses by reducing and/or deferring investments in new software programs and equipment. In other words, you can extend the value and usability of systems that were previously classified as “end of life” and scheduled for expensive replacement.

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Role-Based Security ActionBridge® contains an embedded security layer for role-based provisioning of sensitive data among interconnected systems. This includes single sign-on capabilities. Therefore users can log in to ActionBridge® and gain secure access to only the applications, functions and data that have been granted to them.

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Establish Secure Gateways to Sensitive Data ActionBridge® includes provisions to enable read-only access to sensitive data and retains it behind the firewall. By doing so, administrators can grant access to systems previously off-limit due to a lack of role-based controls. This can improve efficien­cies, saving time and money in workflow processes, research and reporting.

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GUI-Based Schema Manipulation ActionBridge® enables users to access schemas from multiple sources to create a master information hierarchy and to provide access to the results across the enterprise. For example, if three separate systems leverage a hierarchy of customers, one master record can be set and maintained through ActionBridge® which other systems utilize. This improves accuracy and efficiency across all workers.

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Workflow Management ActionBridge® enables bidirectional data exchange among integrated applications. Workflows can manage modifications to systems based upon a pre-determined approval path. For instance, administrators can establish procedures for quarantining critical decisions and modifications to a system until they are approved by a manager.

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Lower Implementation Cost: Configure versus Code By utilizing the pre-built ActionBridge® platform, application developers no longer have to spend countless hours coding new programs, testing them, and managing their deployment. Rather, they focus on empowering users by virtually connecting the systems used daily via a single interactive portal. This eliminates the need to retain costly development contracts and support personnel.

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Faster Time to Delivery: Rapid Deployment Since coding is eliminated, development time, Q/A, life cycle processes, and bugs are likewise reduced and/or eliminated. The result is a lowering of up front investments associated with deploying an application.

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