Traditional integration projects involve moving data from multiple systems into a new, centrally-accessible system (such as a hosted CRM system like Salesforce.com). This requires significant additional resources:
- software and/or scripts to move the data and keep it synchronized
- hardware and software to store all the copied data
- people to manage the data loads
- time to create the scripts and implement the system
What if you could eliminate these variables, so that you can concentrate on your business, rather than the supporting technology? That's where the "virtual" aspect comes in to play.
Nimaya leaves your data where it belongs - in its native, highly-functional source systems - the same ones that run your mission-critical applications that you rely upon each day, such as billing, financial, CRM, support, help desk and so on.
Rather than moving the data, and then storing it in another location, Nimaya leverages advancements in enterprise software technology, such as Service Oriented Architecture (SOA), to access only the data you need, when you need it, directly from the source systems with interactive and dynamic views (rather than full outright copies). Thus, the need for moving the data and storing it is eliminated, saving enormous amounts of time and resources.
Virtual integration makes it easy to leverage your existing investments in technology, without having to replace them or add large redundant systems. You get a small footprint, at a much lower total cost of ownership.
Why is "Virtual" Important?
Multiple functions (think of sales, marketing, support and finance) and multiple lines-of-business (if you have more than one product or service) have each developed their own sets of customer identity and transactional data. In order to be responsive to customers, we must be aware of activities that are occurring simultaneously within your organization and with the customer. Now, as we realize the value of interdepartmental communication as it relates to productivity, it is clear that we must approach customer data in a more holistic manner. That's where "virtual" comes in. Think of it as mastering "multi-channel customer interaction."
Virtual Integration is a Means, Not an End!
Once you have a plan for virtual integration, it is important to put it to good use. That's where Nimaya's applications, such as ActionBridgeŽ, come in to play. ActionBridgeŽ leverages the data, mashing it up into a single screen. Then, we add a configurable business rules engine which proactively identifies alerts, opportunities and risks, making your employees more productive.
Learn more about how ActionBridgeŽ works and why it is important.
Learn more about Nimaya's Enterprise Data Mashups.
"We know we don't have a corner on creativity. There are creative people all around the world, hundreds of millions of them, and they are going to think of things to do with our basic platform that we didn't think of. So the mash up stuff is a wonderful way of allowing people to find new ways of applying the basic infrastructures we're propagating." -Vint Cerf