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Nimaya's ActionBridge Now Available on's AppExchange

SAN FRANCISCO – Dreamforce Conference - October 9, 2006– Nimaya, a leader in Integrated Customer Management (ICM) and [NYSE:CRM], the market and technology leader in on-demand business services, today announced the availability of ActionBridge for AppExchange. 

Developed as an extension to Nimaya’s market-leading ICM platform, ActionBridge for AppExchange provides major benefits for current users:

Proactive Tasks, Events & Leads
ActionBridge for AppExchange provides automatic task creation to generate dynamic alerts and warnings identifying new leads and potential risks with existing customers and sales opportunities.  Events are created based on configurable business rules, leveraging data both within and external to Salesforce.  For example, if an account with an active sales opportunity in Salesforce has an unresolved billing dispute or multiple high-priority service tickets open, the salesperson owning the account will receive proactive alerts for these issues in the form of automatically generated tasks or events on their Salesforce home page.

Additionally, ActionBridge business rules can be configured to uncover cross-sell and up-sell opportunities resulting in additional automatically created leads within Salesforce.

From these tasks and events, users can access the specific data that caused the task, event or lead to be created from the ActionBridge customer profile view.  Users can drill down to obtain a greater level of detail regarding the current customer’s or prospect’s status, all without leaving Salesforce.

Leverage Legacy Systems
ActionBridge delivers real-time access to account information residing in legacy systems and third-party information sources, such as Dun & Bradstreet, Hoover’s, billing systems, order systems, service history and transactional records from across the enterprise (regardless of the source system’s platform or location).

This data is presented directly within Salesforce, eliminating the need to use additional desktop applications or access multiple systems via different sign-ons.  Examples of this information include product and services inventory, existing contract details, and pricing data.  ActionBridge can also be configured to present information transiently, as well as selectively copy information into Salesforce.

Existing customers can deploy ActionBridge and realize the benefits in days, not weeks.  Furthermore, ActionBridge’s seamless integration with Salesforce security and access profiles makes deployment simple.

"Nimaya is quite excited to join the AppExchange by offering our latest product, ActionBridge, especially created for the unique needs of customers," said Todd While, vice president of business development, at Nimaya. " customers will see how easy it is to obtain a unified customer view from within the familiar interface of their existing Salesforce application, without the burden of coding or complex configurations.”

ActionBridge for AppExchange will be showcased in booth #435 at the Dreamforce 2006 conference in San Francisco, California, October 8-11. 

“ customers want to continue using the familiar Salesforce interface; while at the same time have a growing demand for accessing data outside of Salesforce.  Nimaya makes this happen seamlessly for customers and adds an automatic alerting and task creation process to the workflow," said Matt Holleran, vice president, AppExchange partners,

ActionBridge for AppExchange is one of more than 375 applications now available on the AppExchange, the world’s first on-demand directory and sharing service, found at

Apex is’s breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that far go beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgrade ability and ease-of-use of’s industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as’s own developers. 

About Nimaya
Headquartered in Fairfax, VA, Nimaya develops the CustomerGrid™, a leading platform and application suite for revenue maximization through real-time virtual customer data combination and analysis.  Nimaya helps companies leverage their customer data assets for revenue productivity, enhancement, protection and insight. 

About is the market and technology leader in on-demand business services.  The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex,’s on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgrade ability and ease-of-use of’s industry-leading multi-tenant service. Customers can also take advantage of Successforce,’s world-class training, support, consulting and best practices offerings. 

As of July 31, 2006, manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE.

### is a registered trademark of, and Apex, AppExchange and Successforce are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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Nimaya Inc.
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