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Nimaya Accepted into IBM’s SOA Specialty Practice
Service Oriented Architecture Approach Drives Business Agility and Flexibility

October 12, 2006 – Nimaya, a leader in Integrated Customer Management (ICM), today announced its acceptance to the IBM SOA Specialty after successfully completing IBM’s rigorous SOA (service oriented architecture) technical and business requirements.  With this achievement Nimaya’s CustomerGrid integrates with the IBM SOA Foundation, to create a single, integrated platform, combining the industry’s top application server and integration capabilities with Nimaya’s innovative technology.

The IBM SOA Specialty provides technical enablement and a skills-building roadmap for partners who want to access the growing SOA market.

“SOA is an increasingly important business requirement for customers in all industries to reach business goals because of the flexibility it enables,” said Sandy Carter, vice president, SOA and WebSphere, IBM Software Group.  "Building a close relationship with partners like Nimaya helps to ensure our customers have the business and technical resources to successfully use an SOA to respond to rapidly changing business conditions."

"By achieving SOA certification with IBM, Nimaya has demonstrated its commitment to embracing and delivering practical software based upon the latest technical innovations and industry standards," added Todd While, vice president of business development for Nimaya.

Nimaya helps companies focus on customer experience and acquisition by capitalizing on valuable information residing in disparate systems across divisions, functions, and the extended enterprise.  Its lightweight yet powerful applications enable companies to maximize revenue by combining and analyzing relevant data in real-time, and proactively delivering actionable information and insight as a unified customer view. 

Nimaya’s CustomerGrid Platform leverages SOA, providing several services that facilitate real-time access to disparate data sources from across the enterprise, services for managing security, metadata, reference data and customer hierarchy, and access to Nimaya’s business rules engine.  Using a Nimaya-based interface, users can also build and deploy business services that assemble information from multiple systems, such as billing, CRM and transactional systems, and presents the data as a unified customer view.  A robust business rules and logic engine enables users to add alerts and business processes to these services.  The web services exposed by Nimaya are based upon industry standards and can be leveraged by any client to gain access to the Nimaya generated services. 

About Nimaya
Headquartered in Fairfax, VA, Nimaya develops the CustomerGrid™, a leading platform and application suite for revenue maximization through real-time virtual customer data combination and analysis.  Nimaya helps companies leverage their customer data assets for revenue productivity, enhancement, protection and insight. 

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Media Contact
Nimaya Inc.
Dan Soschin
703.462.1291

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