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News & Headlines Celebrates First Anniversary of the AppExchange by Reaching Major Milestone: 500 On-Demand Applications Now Available

More Than 7,500 Customers in 57 Countries Have Installed More Than 20,000 Applications via the AppExchange in its First Year

50 Industry Leaders Demonstrate on-Demand Applications Built With Apex at Event Today

SAN FRANCISCO, Jan. 16 /PRNewswire-FirstCall/ --, Inc. (NYSE: CRM - News), the market and technology leader in on-demand business services, announced that on its first anniversary, the AppExchange has been a resounding success. In just one year, over 250 partners have made more than 500 applications built using Apex available on the world's first on-demand application directory. Equally important, customers are using the AppExchange as an eBay-style marketplace to browse and find on-demand applications: more than 7,500 customers in 57 countries have installed over 20,000 applications over the past year. The AppExchange has also delivered 185,000 test drives since September 12, 2005.

"Momentum and adoption of the AppExchange are reaching a crescendo as more and more companies realize the power of the Apex on-demand platform and The Business Web," said Marc Benioff, chairman and CEO, "Brand new start-ups as well as established global technology companies are making applications available on the AppExchange that can be quickly and easily deployed by our thousands of customers worldwide."

"The on-demand model has proven very successful for enterprise customers," said Dave Laverty, chief marketing officer and senior vice president, Cognos. "We are excited to make Cognos 8 BI available on the AppExchange, extending industry-leading business intelligence and performance management to customers in conjunction with the Salesforce Winter '07 release. customers can now extend their implementations with Cognos 8 BI to share information with more people in the enterprise to improve and accelerate business decisions, and empower people to take action with greater confidence."

The AppExchange averages 40 new partner applications listed every month. Some recent additions include: Access Computing,, Appirio, Arctique, BCE Elix, Bluewolf, Cognos, CRMOrbit, Finetix, Finaplex, Jaspersoft, Lucidics, Mapquest, Navatar, OKERE, Right90, ShoreTel, Siemens, Tango Consulting, TerrAlign, US Information Search, UtilIT and many others.

AppExchange Partners Demonstrating at Apex Day
The AppExchange now offers more than 500 on-demand business application listings created by, its customers, developers and partners. Together with on-demand solutions on the AppExchange, Winter '07, the 21st generation of Salesforce CRM applications, gives all 27,100 customers the ability to easily manage and share all of their business information on demand.

Applications on the AppExchange not only dramatically extend's on-demand CRM application portfolio but also include diverse new areas such as wealth management, capital markets, energy conservation, manufacturing, retail, document management, project management, customer service, business intelligence, email marketing, data cleansing, professional services management, recruiting and many others.

More than 50 AppExchange partners are participating at Apex Day in San Francisco today to demonstrate their on-demand applications. Partners exhibiting at the event includes: AboveAll Software,, Bluewolf Group, Business Objects, CardScan, Cast Iron Systems, Celequest, Central Desktop, Citrix Online, Cognos, Comergent Technologies, Convenos, docHarbor, Factiva from Dow Jones, Dreamfactory, Everdream, ExactTarget, Finaplex, Firepond, GOT Corporation, Harte-Hanks Data Technologies, iNeoMarketing, Informatica, InvisibleCRM, Jaspersoft, Kofax Image Products, Market2Lead, Net Documents, Nimaya, NTS Mobile, OKERE, OpenAir, Pervasive, Pragmatech, Rackspace, Rally Software Development, RedRoller, Right90, Salescentrix, Sesame Software, Synergex, Tenrox, TrueAdvantage, Validar, VerticalResponse and Xactly.

For more information on today's partner announcements, please visit

AppStore: Monetizing the AppExchange
AppStore will be the catalyst to unlock the value of Apex and the AppExchange, accelerating the vision for the creation, delivery, and success of any application on demand. AppStore will provide a complete package of commercial services and revenue-sharing programs for developers and partners, who will be able to use AppStore as a global distribution network to market, sell, invoice and deliver the applications they have built using the Apex programming language and platform and made available on the AppExchange. Customers will be able to use AppStore as a single source for trying, buying and deploying on-demand applications on the AppExchange.

AppStore services are currently scheduled to be offered in a phased approach throughout 2007: Standard Referral in Q1 of calendar 2007, Premium Referral in Q3 of calendar 2007, and AppStore Checkout in Q4 of calendar 2007.

Apex and the AppExchange
Apex is the on-demand platform for the next generation of business applications. Apex reinvents traditional customization and integration and enables a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on- demand community.

The Apex on-demand platform is generally available today. The Apex programming language is available today for developer preview, and is currently scheduled to be available in beta to customers later in 2007.

About is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via's AppExchange directory, available at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of October 31, 2006, manages customer information for approximately 27,100 customers and approximately 556,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis Budget Group, Inc, Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 800-NO-SOFTWARE.

NOTE: is a registered trademark of, and Apex, AppExchange, The Business Web and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Source:, Inc.

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