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Nimaya Announces Sponsorship of Salesforce.com’s Spring 2007 Success Tour

McLean, Virginia – March 20th, 2007– Nimaya, a leader in helping businesses extend the value of their existing solutions, such as SaaS (software as a service) and salesforce.com [NYSE:CRM], the market and technology leader in on-demand business services, today announced that Nimaya will be a national sponsor of the “Salesforce.com Success Tour”. 

In nine different cities throughout North America, including Houston, Washington, San Diego, Raleigh, Detroit, Atlanta, Toronto, Los Angeles and Denver, Nimaya will be a featured speaker, discussing their innovative solution, ActionBridge for the salesforce.com AppExchange.  Furthermore, ActionBridge will be showcased in the solution hall, with regular videos and demonstrations.

“ActionBridge solves a real business problem – we access information from behind corporate firewalls and transiently display it inline with salesforce.com data.  We then drive processes through a set of business rules that among other things, dynamically creates salesforce.com objects such as leads, events, tasks and cases, ensuring that customer-interfacing employees become more customer-centric and more productive,” explained John de Wit, CEO of Nimaya Inc.

For more information about the Spring 2007 Success Tour, please visit www.salesforce.com/events.

About ActionBridge
ActionBridge extends and enhances the value of existing salesforce.com deployments with proactive task, event and lead creation, via real-time monitoring of the critical activities occurring within and external to salesforce.com.

Nimaya’s ActionBridge enables salesforce.com users to proactively alert and prompt sales and support staff to new sales leads and potential risks via the automated creation of tasks, events and leads based on data residing within and external to salesforce.com.  ActionBridge provides users with guidance and information based on a unified view of each customer that combines information from across the enterprise.

ActionBridge delivers real-time access to account information residing in legacy systems (such as billing, orders, service history and transactional records) as well as third-party information sources (such as Dun & Bradstreet® and Hoovers®), from across the enterprise, regardless of the source system’s platform or geographic location.

This data is presented directly within salesforce.com, eliminating the need to use additional desktop applications or access multiple systems via different sign-ons.  Examples of this information include product and services inventory, existing contract details, and pricing data.  ActionBridge can also be configured to present information transiently, and selectively copy information into the salesforce.com database.

About Nimaya
Headquartered in McLean, Virginia, Nimaya develops the CustomerGrid™, a leading platform and application suite for delivering real-time information and proactively driving business process through Enterprise Data Mash-Ups (EDM) and virtual customer data combination and analysis. Nimaya helps companies focus on customer experience and acquisition by capitalizing on valuable information within disparate systems across the enterprise.  Our powerful web-based applications and EDMs enable companies to maximize revenue by combining and analyzing relevant data and proactively delivering real-time actionable information and insight to customer-interfacing decision makers.  For more information regarding our products and services, please visit us online at: www.nimaya.com.

Media Contacts
Nimaya
Dan Soschin
703.462.1291

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