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Nimaya to Debut Highly Anticipated 2nd Version of ActionBridge at Salesforce.com’s Dreamforce 2007 Conference

McLean, Virginia – August 1, 2007 – Nimaya, an innovator in on demand integration of salesforce.com with legacy enterprise systems, today announced that it will debut version 2.0 of its ActionBridge product suite for salesforce.com at the Dreamforce 2007 Conference in San Francisco, CA, beginning on September 16th. 

ActionBridge provides the following major benefits for current salesforce.com users:

Enterprise Data Mashups
ActionBridge enables users to create mashups of data and information from their enterprise and hosted (SaaS) solutions.  A mashup is created by combining information and/or services from more than one source into a single, unified result set.  The resulting set of information provides insight above and beyond the value of the individual pieces of data from the source systems.  ActionBridge mashups are seamlessly embedded into salesforce.com.  Typical mashups include CRM data from salesforce.com (such as a customer’s contact information) with information from a legacy financial system and a support system (both on premise).  This results in a single view consisting of the customer’s information, purchasing history, current financial standing and current support case standing, on demand and securely.

Having this information in one place benefits customer-interfacing employees such as sales and services representatives as they do not need to access multiple systems and manage multiple passwords.  Most importantly, since all the information the employee needs is in one place, productivity increases as employees are able to service customers more efficiently.  In turn, this leads to greater customer satisfaction and lower customer churn.

ActionBridge takes mashups even further by automatically taking action based upon configurable scenarios.  Doing so effectively “connects the dots” among disparate enterprise and SaaS applications.  Employees no longer need to manually search data for insight to discover value points such as cross-sell and up-sell opportunities; react to accounts that close prematurely; or search for the reasons leading to specific events and conditions such as late payments.  This insight is delivered proactively through mashups.

Proactive, Event-Based Task, Opportunity & Lead Creation
ActionBridge for salesforce.com provides automatic task creation to generate dynamic alerts that identify new leads and potential risks with existing customers and sales opportunities. Events are created based on rules configured specifically for your business, leveraging information both within and external to salesforce.com. For example, if an account with an active sales opportunity in salesforce.com has an unresolved billing dispute or multiple high-priority service tickets open, the salesperson owning the account will receive proactive alerts for these issues in the form of automatically generated tasks on their salesforce.com home page.

Additionally, ActionBridge business rules can be configured to uncover cross-sell and up-sell opportunities resulting in tasks and opportunities that are automatically created within salesforce.com.

From each task, opportunity and/or lead, users can access the specific information that led to its creation. Users can further drill-down to obtain a greater level of detail regarding the current customer’s or prospect’s status, all without leaving the salesforce.com environment.

Leverage Legacy Systems
ActionBridge delivers real time access to account information residing in legacy systems (such as billing, orders, service history and transactional records) as well as third party information sources (such as Dun & Bradstreet® and Hoovers®), from across the enterprise and the Internet, regardless of the source system’s platform or geographic location.

This information is presented directly within salesforce.com, eliminating the need to use additional desktop applications or access multiple systems via different credentials. Examples of this information include product and services inventory, existing contract details, wallet share, and pricing data. ActionBridge typically presents this information transiently; however it can also selectively copy information into the salesforce.com database.

Existing salesforce.com customers can deploy ActionBridge and realize the benefits in days, not weeks because ActionBridge is based on Service Oriented Architecture (SOA) and includes a wizard-based and GUI-driven management utility that eliminates the need for writing code.  Additionally, ActionBridge does not require the synchronization of data or the creation of a data hub.  ActionBridge’s seamless integration with salesforce.com security and access profiles makes deployment simple.

“With the release of ActionBridge 2.0, now, more than ever, salesforce.com customers can leverage the product’s tight on demand integration features with their enterprise systems so that customer-interfacing employees such as sales, support and services can work together more efficiently.  We’re seeing immediate results such as reduced expenses, greater productivity and less customer churn, at leading financial, telecommunications and manufacturing companies,” said Todd While, vice president of sales and business development, at Nimaya. “Because we display these enterprise mashups directly within the salesforce.com portal, the learning curve is all but eliminated which reduces the ramp up time to just days.  The result is near-immediate ROI for our customers.”

ActionBridge will be showcased in booth #901 at the Dreamforce 2007 conference in San Francisco, California, September 16-19. 

Nimaya is a certified AppExchange technology partner of salesforce.com.

About Nimaya
Headquartered in McLean, Virginia, Nimaya develops ActionBridge™, a leading platform and application suite for Enterprise Data Mashups (EDM) enabling real time on demand customer data integration and analysis. Nimaya helps companies focus on customer experience and acquisition by capitalizing on valuable information within disparate systems across the enterprise.  Our powerful web-based applications and EDMs enable companies to maximize revenue by combining and analyzing relevant data and proactively delivering real time actionable information and insight to customer interfacing decision makers.  For more information regarding our products and services, visit www.nimaya.com.

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Salesforce.com and AppExchange are registered trademarks of salesforce.com, Inc.  Nimaya, the Nimaya logo and ActionBridge are registered trademarks for Nimaya Inc.

Media Contacts
Nimaya
Dan Soschin
703.462.1291

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